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Avoiding the ‘Overengineered and Overpriced’ Trap in Global MedTech Expansion
In MedTech, innovation often wears the crown. Engineers are celebrated for squeezing more functionality into tighter form factors and...
Daniel Altherr
Jul 1724 min read
Doctor-Approved, Market-Denied: The Go-To-Market Mirage in MedTech
Brilliant medical devices are dying on the vine – not because the tech fails, but because the founders do. In MedTech, a great product...
Daniel Altherr
Jun 117 min read
The Silent Killer of Growth in MedTech: Portfolio Drift
More Products, Less Growth? Picture this: your team keeps feeding the pipeline; another line extension, a quick OEM private label, a...
Daniel Altherr
May 264 min read
MedTech Growth & Turnaround Sprint
I offer a no-fluff, high-ticket, Strategy Sprint offer built for you: 4 weeks, fixed fee, high-value outcome. What it solves You’re...
Daniel Altherr
May 131 min read


Robots vs. Surgeons: Will AI and Automation Outperform the Best Surgeons in 5 Years?Introduction
Musk, E. (2025, April 27). Tweet: “Robots will surpass good human surgeons within a few years and the best human surgeons within ~5...
Daniel Altherr
May 122 min read


“Human Experience Economy” Hits MedTech: Device Makers Rethink Value Beyond the Product
The MedTech industry is undergoing a quiet revolution. For years, success was driven by engineering prowess – faster scans, smaller...
Daniel Altherr
Apr 2219 min read


Beyond Compliance: How EUMDR Is Reshaping the MedTech Customer Journey
By now, every commercial leader in MedTech is aware of what the EU Medical Device Regulation (MDR) means: more clinical data, tighter...
Daniel Altherr
Apr 145 min read


From Marketing Execution to Business Leadership: Unleashing Strategic Power in MedTech
Imagine this: Your marketing team delivers a flawless product launch. The messaging is sharp, the materials are polished, the digital...
Daniel Altherr
Mar 318 min read
From Vanity Metrics to Meaningful Measures: Aligning MedTech Marketing with the Customer Journey
All strategies and tactics in an annual marketing plan should focus on moving the target customer along the customer journey, with...
Daniel Altherr
Mar 247 min read
Proving Value with Data: Health Economics and Outcomes for MedTech Marketers
In today’s cost-conscious healthcare environment, data isn’t just a luxury – it’s a mandate. As healthcare systems worldwide transition...
Daniel Altherr
Mar 1812 min read


Value-Based Selling: From Volume to Value, Outcomes Over Devices
The MedTech industry is undergoing a paradigm shift. As healthcare systems worldwide move from a fee-for-service, volume-driven model to...
Daniel Altherr
Mar 1016 min read
Segmentation in MedTech Marketing: Crafting the Right Value Proposition
In today’s rapidly evolving MedTech landscape, standing out isn’t just about having a breakthrough technology – it’s about understanding...
Daniel Altherr
Feb 289 min read
Maximizing Premium Margins in MedTech: Balancing Discounts and Value-Added Services
In the competitive MedTech landscape, pricing strategy is a critical lever for market penetration. Financial reports from leading...
Daniel Altherr
Feb 243 min read
Maximizing Value Through Bundled Solutions in MedTech: A Proven Strategy for Product Managers and Marketers
Bundling is not a new trend in MedTech—it’s a well-established strategy that has consistently delivered enhanced clinical outcomes and...
Daniel Altherr
Feb 113 min read
The Art of Customer Segmentation in Value Based Pricing for Premium MedTech: Lessons from Luxury Brands
In today’s competitive MedTech landscape, mastering customer segmentation is essential to unlocking the full potential of value‑based...
Daniel Altherr
Feb 105 min read
Latest Trends in MedTech Pricing Strategy: Innovations, Analytics, and Future Growth
In today’s hypercompetitive MedTech landscape, pricing is no longer a mere afterthought—it is a strategic lever for unlocking revenue...
Daniel Altherr
Feb 35 min read
What 15+ Years in MedTech Taught Me About Leadership and Innovation
The MedTech industry is a world where innovation meets human need, where leadership is tested in ever-changing landscapes, and where...
Daniel Altherr
Jan 243 min read
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